Types of Quizzes + 12 Types of Quiz Questions
Quizzes are one of the most versatile tools for engaging audiences and driving business results. Whether your goal is to generate leads, educate users, or collect feedback, the structure and mechanics of your quiz play a crucial role in its success.
At Marquiz, we make it easy for you to create quizzes tailored to your business needs by combining various quiz formats with flexible question types.
8 Main Types of Quizzes
Exploring Quiz Mechanics: The Perfect Engagement Tool
Before diving into the 12 types of quiz questions, let's take a step back and explore the mechanics behind different quiz types. A quiz isn’t just a series of questions—it’s a versatile tool that can be tailored to suit any business objective. Choosing the right quiz format ensures higher engagement, relevance, and success. Here's a breakdown of the most popular quiz mechanics and how they work:
1. Quiz Calculator
These quizzes are perfect for providing estimates, personalized budgets, or custom results. For instance, a home improvement quiz could calculate the approximate cost of a renovation project based on user preferences.
2. Quiz for Testing
Designed for assessments, these quizzes evaluate a user’s current status or situation. For example, a car maintenance quiz might inspect the vehicle's condition and recommend necessary services.
3. Research Quizzes
Great for gathering insights or conducting surveys. These quizzes collect data from users, like preferences for upcoming product features or customer feedback on existing services.
4. Measurement Quizzes
Use this format when exact figures or dimensions are required. For example, a furniture customization quiz could ask for room measurements to suggest suitable designs.
5. Product or Service Selection Quizzes
These help users make a choice by narrowing down options. A "Which Laptop Is Right for You?" quiz could suggest models based on user priorities like performance, portability, or price.
6. Diagnostic Quizzes
Often used in health or self-improvement niches, diagnostic quizzes analyze a user’s inputs to identify problems and provide actionable solutions. For instance, a skincare quiz might recommend products tailored to specific skin types.
7. Analytical Quizzes
These offer deeper insights by analyzing behaviors or preferences. A team productivity quiz, for example, could help businesses identify areas for improvement.
8. Consultation Quizzes
Simulating a live consultation, these quizzes guide users step-by-step to deliver personalized advice. For example, a financial planning quiz could generate investment suggestions based on user inputs.
12 types of quiz questions
Each of these quiz mechanics sets the stage for creating meaningful interactions, but their success depends on the quality and structure of the questions used. In the next section, we’ll delve into the 12 main types of quiz questions, exploring how each one enhances the quiz experience and ensures users are engaged, informed, and motivated to act.
1. Answer Choices
A simple and concise question type.
Best suited for:
— formal, professional style where emojis would be inappropriate;
— when there's nothing to visualize;
— short, unambiguous answers, often numbers;
— surveys with more than 10 questions that need to be completed quickly without much deliberation.
For example, if our club has three rental spaces with different capacities, we can use this question type to determine the scale of a future booking.
Template for restaurant table booking
🍏 Pro tip:
Not everyone notices the "Additional information" option in settings. This feature adds a brief explanation to each answer, giving you both a header and additional text.
Simply check the box, and a single-line answer transforms into an expanded response
For instance, a designer can display their service pricing, allowing potential clients to see costs while selecting services.
2. Choices with Images
This is our most popular question type. An image preview with short text makes for a universal solution across most niches and question types.
Images aren't always needed to illustrate an answer — sometimes they just help break up the text. This makes the quiz more engaging than if it were text-only.
For example, when helping someone choose eyeglasses, it's important to know their face shape to recommend the perfect frame style. These types of questions work better with illustrations and examples, making it easier for users to make informed choices when supported by visuals.
Template for eyewear selection quiz
3. Image-based Choices
This option works well when:
— you have images for all answers but want to show them only on click for greater impact;
— you have one image that relates to all answers and want to focus attention on the text options.
For example, in a skincare quiz, we need to highlight different pore types to assess overall skin quality and provide appropriate recommendations at the end. The image catches attention, but users then focus on the list of options on the left to make their selection.
Template for skincare routine quiz
4. Emojis
When suitable photos or images aren't available, emojis come to the rescue. These recognizable symbols work well across all audiences and niches.For example, in a hairdressing services cost calculator quiz, we ask about the service the client is interested in. A simple text list would be boring, but with emojis, it becomes more engaging.
Template for hairdressing services quiz
5. Input Field
This option is perfect for:
- when you need to hear each user's individual response,
- when the question naturally allows for multiple answer variations,
- for conducting qualitative interviews through quizzes,
You can configure three types of input fields: single-line, multi-line, or numbers only.
For example, in a restaurant booking quiz, customers can specify additional requirements or describe their preferences.
Template for restaurant table booking
6. Drop-down List
This question type adds variety — while previous options might require a single click, this one changes the interaction. Users first open a list, then make their selection. It's ideal when:
— you have a long list of options that need to fit on one screen,
— you don't need images and all answers are brief.
For example, if you're a travel agency offering Turkey tours and want to know when clients plan to travel. Instead of listing options as separate items, you can present them in a dropdown menu.
Template for travel agency quiz
7. Date
A very useful question type. You can let users select a date and time for appointments.
But that's not all.
In the question settings, you can:
- enable date ranges, allowing users to select a time period rather than a single day. This is perfect for booking accommodations or vacation packages.
- allow selection from specific times: set working days and hours. For instance, if a specialist only works two days a week until 7 PM.
For example, in our laser hair removal salon, interested clients can book appointments online - we create a quiz and add the "Date" question type, configured with a five-day schedule from 9:00 AM to 7:00 PM.
Template for laser hair removal booking
8. File Upload
Quizzes can collect not just answers and contacts but also files from users: images, photos, documents, project plans, and more.
For example, if we run a business printing service with custom designs, we first ask how many brochures need to be printed, then request the brochure design file upload. In this case, the user already has a design file ready to upload.
Template for printing service order
Just make sure users always have something to upload. If not, it's better to make this question optional.
9. Page
This is more of an information break between questions or at the start of a quiz rather than a question. It's a useful format with no answers but detailed information about a product, service, or company. Essentially, it's a presentation page when we know users need additional information.
For example, if you sell or help select specialized footwear like bearshoes and want to tell customers more about your product to increase their interest, you can add a Page question type at the beginning of your quiz. This allows you to showcase product features and benefits before moving on to selecting the perfect model for each customer.
Template for shoe selection quiz
10. Rating
Rating questions help collect customer feedback, conduct NPS surveys, and measure Customer Effort Score (CES).
You can choose a longer scale or change the rating format in the settings.
For example, if we need to gather feedback about an event from participants. A star rating from "terrible" to "excellent" helps measure overall satisfaction levels.
Template for event feedback quiz
11. Question Group
Sometimes it's better to group questions when they relate to a specific topic or object. This makes the quiz more like a survey where users can answer three important questions on one page instead of clicking through multiple screens. Each question can use a different format.
Question groups help organize structure and save users' time and energy. Especially if your quiz has more than 10 questions, it's better to combine two or three related questions on one page.
For example, to calculate the cost of a custom closet, we need to know the parameters of the future closet. The best way is to combine all measurement-related questions on one quiz page.
Template for closet cost calculator
And there's a second scenario when potential clients might have different levels of expertise.
12. Slider
We weren't fans of the slider before. But we recently updated its design to be more user-friendly - and now we recommend it for various scenarios:
- when dealing with budgets, number of people, measurements, etc.
- when the range of numbers is wide and it's difficult to provide preset ranges
- when, conversely, we want to get a specific range from the user
How the updated slider works:
Template for flower bouquet order
And here's another unexpected use case — using the slider for quality surveys, similar to ratings, but users drag a line instead of clicking on shapes. This works well for long scales, and without shapes, the slider appears more neutral and non-judgmental.
Well, that covers all question types in our overview. Try different ones, motivate users go through to the end and share their contacts. Experiment.
