Top 21 NPS Software Programs for Your Business in 2024
If you've been searching for the ultimate guide to choosing the right NPS software for your business, then here it is.
In 2024, you no longer want to rely on guesswork to figure out what makes sense to your customers.
The best approach would be to decide the perfect NPS tool that helps you optimally gather and analyze customer feedback so you can go ahead to scale your business.
Whether you're a seasoned pro or just new to NPS surveys, this comprehensive guide is the only compass you need in finding the perfect NPS tool for your business.
If you’re just starting to get your NPS strategy running, and you’re curious about how NPS works with customer needs, then I recommend you read this first.
So, no more wasting time scouring the internet or sifting through countless options.
With this guide, we've done the heavy lifting for you, handpicking the top-notch NPS tools that are guaranteed to take your business to new heights.
We’ve gone the extra mile to test and review a whopping selection of NPS software options – all to make sure you find the perfect fit for your unique business needs.
In the article, we'll start with a comprehensive overview of what NPS tools are and how to determine if a particular NPS software is the perfect fit for your unique business needs so you can make an informed decision.
But that's not all!
We're also going to provide an in-depth comparison of the top 21 NPS software programs, giving you a clear picture of their features, benefits, and pricing.
Let’s get into it!
Why do businesses need NPS software programs?
In today's cutthroat business landscape, understanding your customers' satisfaction levels and loyalty is the secret sauce to staying ahead of the competition.
And that's precisely where NPS (Net Promoter Score) software programs step in.
These tools give you the ability to measure, analyze, and take action based on valuable customer feedback like never before.
They empower you to tap into the pulse of your customers, uncovering their true sentiments and driving your business growth to unprecedented heights.
In 2024, you need your business to not just survive, but to thrive.
You need your customers to stay fiercely loyal.
You need your sales skyrocketing, and your brand reputation on fire.
And the answer lies in one powerful strategy: customer feedback.
Wll, how do you manage and analyze customer feedback at scale?
Because as customer bases expand and businesses seek to make data-driven decisions, manual tracking and analysis become inefficient and time-consuming.
NPS software programs provide an automated and streamlined approach to collect, manage, and analyze NPS data.
These tools empower businesses to gain a comprehensive understanding of customer sentiment, identify areas for improvement, and take proactive measures to enhance customer loyalty.
From industry leaders like Medallia and Qualtrics to innovative solutions such as Delighted and SurveySparrow, we will uncover the diverse landscape of NPS software and help businesses make informed choices based on their specific needs.
So, whether you're a budding startup striving to establish a loyal customer base or a seasoned enterprise looking to optimize customer experience, this guide will serve as your compass in navigating the different options of NPS software out there.
Criteria for Selection
Selecting the right NPS software program can be a daunting task, given the abundance of options available in the market.
Several key criteria were considered to ensure that the software programs meet the needs of businesses across different sectors and sizes.
- NPS-specific Features: The software programs were evaluated based on their ability to create, distribute, and track NPS surveys effectively.
Advanced features such as sentiment analysis, trend analysis, and real-time feedback monitoring were also taken into account.
- User Experience and Interface: The ease of use and intuitive interface were crucial factors in the selection process.
NPS software programs that offered a user-friendly experience, making it simple for businesses to create surveys, analyze results, and generate reports, were given preference.
- Customization Options: Each business has unique requirements when it comes to NPS surveys. The software programs were assessed based on their flexibility and customization capabilities.
The ability to tailor surveys to specific branding guidelines, add custom questions, and personalize the survey experience for respondents played a significant role in the selection.
- Integration Capabilities: Integration with existing systems and tools is vital for seamless data flow and efficient workflow management.
The software programs were evaluated based on their integration options with popular CRM, helpdesk, and marketing platforms.
- Analytics and Reporting: Obtaining actionable insights from NPS data is essential for driving business growth.
The selected software programs offered advanced analytics features such as detailed reporting, data visualization, and the ability to segment and analyze data based on different parameters.
- Pricing and Scalability: The affordability and scalability of the software programs were taken into account. Different pricing plans, including free trials and various paid options, were considered to accommodate businesses with varying budgets.
By carefully considering these criteria, the top 21 NPS software programs were selected, ensuring a diverse range of options that catered to businesses of all sizes and industries.
From comprehensive enterprise-level solutions to user-friendly tools for startups, the selected programs offer a range of features and capabilities to meet the unique needs and objectives of businesses seeking to leverage NPS.
In the following sections of this guide, we will dive deeper into each of the selected NPS software programs, highlighting their features, pros, and cons, to provide a comprehensive overview and assist businesses in making an informed decision that aligns with their specific requirements.
What else to look for in an NPS survey tool?
When it comes to selecting an NPS survey tool, it's crucial to prioritize the features that align with your business requirements.
Consider these important aspects as you evaluate different options:
- Scaling Surveys: How many responses can you collect, and how many surveys can you send out?
- Segment Surveys: Can you run multiple surveys concurrently for different customer segments?
- Branding and Customization: Is it possible to add your own branding and customize the survey?
- Real-time Notifications: Will you receive prompt notifications for NPS survey responses?
- Beyond NPS: Does the software support other types of customer satisfaction surveys?
- Survey Mediums: Can the software conduct surveys via email, mobile, web, SMS, etc.?
- Tailored Follow-ups: Can you send personalized follow-up surveys based on initial responses?
- Integration Potential: Which other software programs does the NPS software seamlessly integrate with?
By considering these factors, you'll be equipped to find the ideal NPS software that caters to your unique needs.
Top 21 NPS Software Programs for Your Business in 2024
- Marquiz
- Medallia
- Qualtrics
- Delighted
- SurveyMonkey
- AskNicely
- SurveySparrow
- SatisMeter
- Retently
- SightMill
- TrustRadius
- Survicate
- Customer Thermometer
- Nicereply
- Chattermill
- Listen360
- Refiner
- Zonka Feedback
- CheckMarket
- Inmoment
- ProProfs NPS
Let’s continue:
1. Marquiz
Marquiz is an online quiz-builder tool that excels in acquiring and engaging your customers. In our opinion, it is the best tool for achieving high-quality NPS responses at a low cost.
Features
Marquiz allows users to create online quizzes that have proven to yield higher conversion rates compared to classic forms or landing pages. Your customers will have a way to engage with your NPS survey as they fill the quiz.
Additionally, these quizzes generate leads of better quality due to increased engagement, enabling you to gather valuable insights about their profiles.
The standout feature is that you can also leverage Marquiz for lead generation without the need for a website.
Pros
The conversion rate of quizzes has been proven to surpass that of traditional forms or landing pages through 100+ experiments.
The quality of leads generated through quizzes is higher, thanks to increased engagement and the ability to gather profile information upfront.
Marquiz also eliminates the requirement of having a website, making lead generation accessible to a broader audience.
Cons
Setting up complex quizzes with Marquiz may require a longer learning curve compared to simpler quiz builders.
Pricing
Marquiz offers a free trial, and the pricing starts at $19 per month, offering affordable options for businesses of varying sizes and needs.
2. Medallia
Medallia is a customer experience management platform that includes NPS software, allowing businesses to collect feedback and measure customer satisfaction.
With Medallia's AI and machine learning capabilities, the NPS tool enables businesses to identify patterns, detect issues, predict behavior, and uncover new opportunities for growth.
Features
Medallia provides robust NPS survey creation, distribution, integrations and analytics tools. It allows for real-time feedback, sentiment analysis, and personalized follow-up actions.
Pros
Medallia offers a comprehensive customer experience management suite, making it suitable for larger enterprises. It provides advanced analytics and actionable insights to improve customer satisfaction.
Cons
Medallia's pricing might be higher compared to some other options, making it less accessible for small businesses or startups.
Pricing
Medallia seems to charge you a minimum of USD 300,000 per year. For the platform users, Medallia pricing is customizable based on specific business needs. You can contact Medallia to understand their pricing and the features available for each plan they offer.
3. Qualtrics
Qualtrics is a renowned customer experience platform that incorporates NPS software into its suite of tools, offering comprehensive solutions for tracking and enhancing customer satisfaction.
With Qualtrics, businesses can effectively monitor and improve their overall customer experience.
Features
Qualtrics stands out with its powerful NPS survey creation and distribution tools, advanced reporting, and analytics features, including text analysis and predictive modeling. It goes beyond NPS scoring by offering comprehensive feedback collection throughout the customer journey and the ability to predict customer behavior.
Pros
Qualtrics offers a highly customizable and scalable solution suitable for businesses of all sizes. It integrates well with other systems and provides actionable insights to enhance customer experience.
Cons
The pricing for Qualtrics can be on the higher side, which may not be affordable for small businesses or those with limited budgets.
Pricing
Qualtrics offers customized pricing based on specific requirements. The free plan lets you collect 100 responses and operate one NPS or other survey. No expiration date.
4. Delighted
Delighted is a specific NPS software specifically designed to measure and track customer happiness.
Delighted (by Qualtrics) lets you run NPS, Customer Satisfaction, and Customer Effort Score surveys, as well as simple “thumbs up/down” and star rating survey options.
Users can administer the NPS survey via email, web, SMS, and a link, and setup is simple.
Features
Delighted offers simple and user-friendly NPS survey creation and distribution tools. It provides analytics and reporting features to track customer sentiment over time. Delighted accommodates multiple integrations with apps such as Salesforce and HubSpot.
Pros
Delighted focuses solely on NPS, making it a specialized and efficient solution. It offers integrations with popular platforms and provides customizable survey templates.
Cons
Delighted's features might be relatively basic compared to some other options, lacking advanced analytics or customization options.
Pricing
Delighted offers different pricing plans, including a free trial and various paid options. Free plan covers up to 1,000 survey responses per month/1 channel/1 “project.”
5. SurveyMonkey
SurveyMonkey is a well-known online survey platform that includes NPS survey capabilities.
SurveyMonkey enables organizations to measure and analyze Net Promoter Scores effectively, gather valuable customer feedback, and make data-driven improvements to enhance customer loyalty and satisfaction.
Features
SurveyMonkey offers a user-friendly interface for creating and distributing NPS surveys. It provides basic reporting and analysis tools for understanding customer feedback.
Pros
SurveyMonkey is easy to use and suitable for businesses of all sizes. It offers a wide range of survey templates and question types.
Cons
SurveyMonkey's NPS-specific features might be limited compared to specialized NPS software, lacking in-depth analytics or advanced targeting options.
Pricing
SurveyMonkey offers a range of pricing plans, including a free plan with limited features, and paid plans such as Basic, Team Advantage, and Team Premier (individual plans are also available).
The Basic plan is free with a limit of 1,000 responses per month, while the Team Advantage plan costs $28/user/month and the Team Premier plan is priced at $75/user/month.
For additional features and customized requirements, SurveyMonkey offers the option to contact their team for more information.
6. AskNicely
AskNicely is an NPS software that prioritizes real-time feedback collection to foster customer loyalty and business growth.
With features like measuring Net Promoter Score® across teams, leveraging workflows, and integrations, AskNicely enables businesses to collect feedback and take prompt action to enhance customer experiences.
Features
AskNicely offers NPS survey creation, automation, and tracking tools. It provides real-time notifications, trend analysis, and integration with popular CRM systems.
Pros
AskNicely is designed specifically for NPS, offering advanced features to measure and improve customer loyalty. It provides automation and integration capabilities, allowing for seamless data collection and analysis.
Cons
AskNicely's pricing plans might be relatively higher compared to some other options, potentially making it less accessible for smaller businesses.
Pricing
AskNicely offers different pricing plans based on business needs, including a free trial and various paid options. Pricing model is subscription based.
7. SurveySparrow
SurveySparrow is a comprehensive online survey software that offers NPS survey functionality, allowing businesses to understand customer sentiments, gain valuable loyalty insights, and achieve growth.
With its NPS Survey Platform, SurveySparrow provides the tools and features needed to decode customer feedback and drive business success.
Features
SurveySparrow offers interactive and conversational NPS surveys. It provides customization options, real-time analytics, and automation features for survey distribution and follow-ups.
Pros
SurveySparrow's conversational survey format helps to engage respondents and increase response rates. It offers a user-friendly interface and supports multiple languages.
Cons
Some advanced features, such as in-depth analytics or integration options, may be limited in SurveySparrow compared to other NPS software.
Pricing
SurveySparrow offers different pricing plans, including a free trial and various paid options. SurveySparrow’s pricing plans start from $99.00/month.
Pricing model is both free and subscription based. Free trial is available.
8. SatisMeter
SatisMeter is a dedicated NPS software that simplifies the process of measuring customer satisfaction through NPS surveys.
With its user-friendly interface, customizable survey options, targeting capabilities, and automation features, SatisMeter enables businesses to gather real-time feedback, understand customer needs, and implement informed changes for continuous improvement.
Features
SatisMeter provides customizable NPS surveys, real-time feedback analysis, and integration with popular tools. It offers segmentation and targeting options to gather feedback from specific customer groups.
Pros
SatisMeter focuses on simplicity and ease of use, making it suitable for businesses of all sizes. It provides actionable insights to improve customer satisfaction.
Cons
Some advanced features, such as sentiment analysis or advanced reporting, might be limited in SatisMeter compared to other NPS software.
Pricing
SatisMeter offers different pricing plans, including a free trial and various paid options. It can collect up to 25 responses/month for free.
9. Retently
Retently is an NPS software that aims to help businesses measure customer loyalty and reduce churn.
Features
Retently offers NPS survey creation, automation, and tracking tools. It provides real-time feedback analysis, customer segmentation, and integration options.
Pros
Retently focuses on simplicity and actionable insights. It provides features to improve customer retention and increase satisfaction.
Cons
Retently's pricing might be higher compared to some other options, which could be a limiting factor for smaller businesses or startups.
Pricing
Retently offers different pricing plans, including a free trial and various paid options. A 7-day free trial is available.
10. SightMill
SightMill is a cloud-based NPS survey and customer feedback platform that empowers businesses to measure customer satisfaction and loyalty.
With its comprehensive features, SightMill enables businesses to easily create and conduct NPS surveys, gaining valuable insights to enhance the overall customer experience.
Features
SightMill offers NPS survey creation, automation, and analytics tools. It provides real-time feedback monitoring, sentiment analysis, and integration options.
Pros
SightMill focuses on gathering actionable insights from NPS surveys and offers features like trend analysis and personalized follow-up actions.
Cons
Some advanced features, such as advanced reporting or CRM integration, may be limited in SightMill compared to other NPS software.
Pricing
SightMill provides a range of pricing plans, starting with a free trial, and offering paid options such as Primer at $25.00 per month, Starter at $49.00 per month, Growth at $99.00 per month, and Professional at $199.00 per month.
These pricing plans cater to different business needs, allowing users to select the most suitable option for their requirements.
11. TrustRadius
TrustRadius is primarily a customer review platform, but it also offers NPS survey capabilities to gather customer feedback.
Features
TrustRadius provides NPS survey creation, distribution, and tracking tools. It offers analytics and reporting features to monitor customer sentiment.
Pros
TrustRadius allows businesses to leverage their customer review platform and gain NPS insights alongside reviews. It provides a community of software users for comparison and reference.
Cons
TrustRadius's NPS-specific features might be limited compared to specialized NPS software, and the focus is more on customer reviews.
Pricing
TrustRadius offers customized pricing based on specific business needs. Pricing starts at $30,000/annum (multi-year discount available).
12. Survicate
Survicate is a versatile customer feedback platform that offers NPS surveys, as well as other question types like CSAT and CES.
With its multiple channel options, such as web, email, chatbots, and mobile apps, businesses can track and measure results at every touchpoint.
Features
Survicate provides NPS survey creation, targeting, and analysis tools. It offers customization options and integration with popular software platforms.
Survicate also provides 19 native integrations with popular tools like Intercom, HubSpot, Slack, Google Sheets, and Google Analytics, enabling seamless data transfer and analysis.
Pros
Survicate offers a user-friendly interface, advanced targeting options, and supports multiple survey distribution channels.
Cons
Some advanced features, such as sentiment analysis or advanced reporting, may be limited in Survicate compared to other NPS software.
Pricing
Survicate offers different pricing plans, including a free trial and various paid options. The free plan allows unlimited responses for 7 days.
13. Customer Thermometer
Customer Thermometer is an NPS software that focuses on collecting feedback using simple and visually appealing surveys.
Features
Customer Thermometer offers customizable NPS surveys, real-time feedback tracking, and integration options. It provides automation features and follow-up workflows.
Pros
Customer Thermometer's survey design is visually engaging and offers high response rates. It provides integrations with popular helpdesk and CRM systems.
Cons
Some advanced features, such as advanced analytics or customization options, may be limited compared to other NPS software.
Pricing
Customer Thermometer offers different pricing plans, including a free trial and various paid options. The starting price is $29 per month with a free version and free trial available.
14. Nicereply
Nicereply is a customer-centric NPS software that specializes in gathering feedback and measuring customer satisfaction.
By integrating with your helpdesk system, Nicereply offers advanced features like automated surveys and data synchronization.
Additionally, businesses can customize surveys with themes, colors, and logos to align with their brand without the need for programming knowledge.
Features
Nicereply offers NPS survey creation, distribution, and tracking tools. It provides analytics and reporting features to measure customer sentiment and satisfaction.
Pros
Nicereply offers an easy-to-use interface, customizable surveys, and integration options. It provides features to gather feedback across different communication channels.
Cons
Some advanced features, such as advanced analytics or automation, may be limited compared to other NPS software.
Pricing
Teams of all sizes can benefit from Nicereply's plans, which include a 14-day free trial with no credit card required.
Additionally, Nicereply offers a 30-day money-back guarantee, ensuring customer satisfaction and confidence in their service.
15. Chattermill
Chattermill is an AI-powered customer feedback analysis platform that leverages NPS surveys to gain insights into customer sentiment.
With its advanced neural network model, Chattermill effectively processes and transforms qualitative customer verbatims into actionable quantitative insights in near real-time, enabling teams to understand key drivers behind the customer experience and their sentiment.
Features
Chattermill offers NPS survey creation, sentiment analysis, and advanced text analytics tools. It provides actionable insights to enhance customer experience.
Pros
Chattermill leverages AI and natural language processing to extract meaningful insights from customer feedback. It offers advanced analytics and reporting capabilities.
Cons
Chattermill's pricing and advanced features might be more suitable for larger enterprises rather than smaller businesses with limited budgets.
Pricing
Chattermill provides customized pricing tailored to individual business requirements, data volumes, and technology stack.
As a result, there is no fixed pricing table available, as Chattermill focuses on crafting personalized packages to meet the specific needs of each customer.
16. Listen360
Listen360 is an NPS software that streamlines customer feedback management and analysis, aiming to enhance the customer experience and loyalty.
By consolidating customer feedback in a centralized platform, Listen360 enables businesses to gain valuable insights from NPS data and analytics, ultimately leading to a better understanding of the customer journey.
Features
Listen360 offers NPS survey creation, feedback collection, and tracking tools. It provides real-time analytics, reporting, and personalized follow-up features.
Pros
Listen360 focuses on customer feedback and engagement, providing actionable insights and tools for customer retention and growth.
Cons
Some advanced features, such as advanced reporting or integration options, may be limited in Listen360 compared to other NPS software.
Pricing
Listen360 provides tailored pricing options that align with the unique needs of each business.
With a starting price of USD $99.00, businesses can choose from different pricing plans that suit their requirements. Listen360 offers a total of 70 features and integrates seamlessly with 3 platforms.
Furthermore, a free version and free trial option are available for businesses to experience the platform before committing to a specific plan.
17. Refiner
Refiner is an NPS and customer survey platform that enables businesses to collect and analyze customer feedback for actionable insights. Refiner has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
Features
Refiner offers NPS survey creation, targeting, and analytics tools. It provides integrations with popular CRM and marketing platforms.
Pros
Refiner offers a user-friendly interface, customization options, and advanced targeting features. It provides actionable insights to improve customer satisfaction.
Cons
Some advanced features, such as sentiment analysis or advanced reporting, may be limited in Refiner compared to other NPS software.
Pricing
Refiner provides a range of pricing plans, including a free trial and multiple paid options to choose from.
With pricing starting at $79.00 per month and offering both free and subscription-based models, Refiner ensures flexibility for businesses in selecting the most suitable plan.
Additionally, the availability of a free trial allows users to experience Refiner's features before making a commitment.
18. Zonka Feedback
Zonka Feedback is a modern customer feedback and survey platform that incorporates NPS surveys to gauge customer loyalty. With visually appealing surveys and a user-friendly Survey Builder, Zonka Feedback makes it enjoyable and effortless to create and manage surveys.
Features
Zonka Feedback offers NPS survey creation, distribution, and analytics tools. It provides real-time reporting, sentiment analysis, and integration options.
Pros
Zonka Feedback offers a comprehensive feedback management system, providing features beyond NPS surveys. It supports various survey distribution channels and provides actionable insights.
Cons
Some advanced features, such as advanced analytics or customization options, may be limited compared to other NPS software.
Pricing
Zonka Feedback provides a range of pricing plans, including a free trial and various paid options for customers to choose from.
Starting from $29.00 per month, Zonka Feedback operates on a subscription-based pricing model.
The availability of a free trial, which doesn't require a credit card, allows users to experience the platform before making a commitment.
19. CheckMarket
CheckMarket is a cloud-based survey platform with NPS survey capabilities.
It offers a wide range of features including multilingual support, survey templates, custom design, distribution channels, integrations, automatic notifications, and real-time reporting for organizations of all sizes.
Features
CheckMarket offers NPS survey creation, distribution, and reporting tools. It provides advanced survey logic, real-time analytics, and integration options.
Pros
CheckMarket provides a robust survey platform with customization options, advanced reporting features, and multilingual support.
Users can set up conditions to trigger actions and real-time notifications in response to survey answers, delivered via SMS, email, Slack, Twitter, Zapier and more.
Cons
Some advanced features, such as sentiment analysis or AI-powered insights, may be limited in CheckMarket compared to other NPS software. There are so many choices that it can be confusing and difficult sometimes to use all and get maximum results out of it.
Pricing
CheckMarket provides diverse pricing plans, encompassing a free trial and multiple paid options.
The pricing plans for CheckMarket start from $150.00 per month and follow a subscription-based model. Customers can take advantage of the available free trial.
20. Inmoment
Inmoment is a cloud-based CX platform that incorporates NPS surveys to collect and manage customer feedback. It enables businesses in various sectors to gain insights through predictive models and text diagnostics, improving brand experience.
Features
Inmoment offers NPS survey creation, distribution, and analytics tools. It provides advanced reporting, text analytics, and integration options.
Pros
Inmoment provides a comprehensive customer experience management suite, offering features beyond NPS surveys. It focuses on actionable insights to improve customer experience.
Cons
Inmoment's pricing might be higher compared to some other options, making it less accessible for small businesses or startups.
Pricing
InMoment provides personalized pricing options tailored to individual business requirements. Pricing details are not publicly available, and there is no free plan or free trial.
To obtain pricing information and explore available plans such as CoreCX, Enterprise, or Custom, businesses are encouraged to request a demo from InMoment.
21. ProProfs NPS
ProProfs NPS is an NPS survey software designed to help businesses measure customer loyalty and satisfaction.
It offers a versatile Poll Software that empowers online marketers, instructors, businesses, and government organizations to create and deploy online polls on their websites or blogs efficiently.
Features
ProProfs NPS provides customizable survey tools for tracking customer satisfaction and engagement.
It gives real-time feedback analysis, reporting, and integration options, helping businesses enhance website traffic, identify knowledge gaps, and conduct market research.
Pros
ProProfs NPS is easy to use and offers customization options for NPS surveys. It provides analytics and actionable insights to enhance customer loyalty.
Cons
Some advanced features, such as advanced reporting or sentiment analysis, may be limited in ProProfs NPS compared to other NPS software.
Pricing
ProProfs Poll Maker offers different pricing plans, starting from $4.97 per month, and operates on a subscription-based model with some open-source options available.
Conclusion
NPS software programs have revolutionized the way businesses measure customer loyalty and satisfaction.
By automating the NPS survey process, streamlining data collection, and providing valuable insights, these tools have become indispensable for organizations striving to enhance customer experience and drive growth.
Throughout this comprehensive guide, we have explored the world of NPS software, delving into its significance and showcasing the top 21 programs available in the market.
The benefits of utilizing NPS software programs are abundant. These tools enable businesses to gain a deep understanding of customer sentiment, identify areas for improvement, and make data-driven decisions.
After careful evaluation, among the selected NPS software programs, a few of them might stand out to you for exceptional user experience, comprehensive feature set, and affordability, making it an ideal choice for your business.
Test different programs, explore their capabilities, and find the one that best aligns with your unique needs and objectives.
Now it's your turn to explore:
- Which NPS software are you currently using?
- Which ones are you curious about now?
- Is there any specific software you would recommend or exclude?
