9 Best Ways to Ask for a Review with Examples and Templates

If you ever wondered about how to ask for a review — this article will help you in choosing the best decision of making that task. Requested reviews help you by showing how well the company responds to positive advice and criticism while thinking about how to ask a customer for a review.

Why ask for feedback?

— building reputation,

— finding growth points and improving the product,

— segmenting customers and finding a loyal auditory

— and as the results sales growth

Feedback helps a business to hear its customers and constantly improve a product or service.

9 Ways to Ask for Feedback in 2025

To build a positively inclined audience around your brand, it's essential to understand that user feedback should be delivered swiftly and without complex forms. The act of making a purchase and leaving a review must work together seamlessly, forming a concise chain of interaction with the target audience.

Each company chooses its own path for gathering feedback based on customer preferences for familiar communication methods.  Now we will look at the most common 9 methods for collecting feedback from customers who have collaborated with the company.

1. Via Marketing Quiz

This is quite an effective template for soliciting feedback because it engages clients through an intriguing quiz format and game mechanics. Typically located at the bottom of a website's main page, these quizzes draw attention with simple questions like:

It's worth noting that these questions appear in the form of a survey, so the answers are already prepared.

Quizzes help you get information in a variety of ways, from collecting contacts at the end of a survey to getting answers without any additional information about the customer.

2. Email

While email might seem like an outdated method of communication, a message expressing gratitude can still capture the recipient's attention, especially if it mentions additional bonuses or discounts. The approach should be subtle, gently encouraging the client to highlight both weak and strong aspects.

Proven examples of email text:

• We want to thank you for choosing us. If you have 10 seconds, please leave your rating of our service so we can keep improving.
• We highly value each customer’s input and would appreciate it if you could provide an honest assessment of our service and staff.
• We take pride in having met your expectations by delivering a product that perfectly matched your needs.
• If you have something to share with future buyers, feel free to voice your opinion.

“Make sure we meet your needs”, — formulation in the client's world

The actual process of leaving a review should be straightforward, such as providing a quick link. The email text can easily be tailored to suit the target audience, even encouraging hesitant buyers to leave a positive review.

3. SMS Message from a Mobile Device

According to statistics, approximately 90% of SMS messages are opened immediately or within three minutes. Additionally, 95-98% of all SMS messages reach their intended recipients and are guaranteed to be read. Given that the majority of reviews are written using mobile devices, any notifications sent to phones will encourage users to leave feedback, particularly if the SMS contains a message along these lines.

You should take into account the SMS character limits, text and link to the survey so that it is not split into two messages and the request is concisely included in one. Usually it’s about 60 symbols, including a link.

Examples of SMS samples below:

• Your opinion is very important to us. Please take 5 seconds to help us become even better next time.
• You recently visited our office. Please tell us in detail what you liked or didn't like. We'll certainly take your feedback into account and do everything possible to improve the quality of our services.
• Dear [Customer Name], we're eagerly awaiting your feedback! Please take 5 seconds to evaluate the service you received at our office.

In addition, a link to a test and survey appears and this should be mentioned after the points. Below we will illustrate the feedback collection form from the Marquis templates.

Ready-made template for collecting feedback on delivery

Push notifications are increasingly becoming an alternative to SMS

4. Dedicated Web Page for Leaving Reviews

If your company has its own website, creating such a dedicated page shouldn't be difficult for developers. It's great if this page supports quick responses from a manager who can competently answer any question.

Interesting and branded products often generate lively discussions on these pages. Customers start sharing not only impressions but also experiences, life hacks, and a skilled administrator can support friendly conversations in public, making the atmosphere cozier.

This type of interaction often encourages customers to register on the company's website, giving you the opportunity to stay closer to them — informing them about new discounts, promotions, and personalized offers.

Example of asking for making an account for leaving a review and getting a gift.

5. QR Code

QR codes offer a convenient way for customers to leave detailed feedback instantly. These codes can be found everywhere: on coffee cups, billboards, business cards, receipts, and payment terminals. By scanning a QR code, customers can not only submit their review but also access additional product information or locate nearby stores where they can make another purchase.

One consideration with using QR codes is that publicly accessible platforms can make managing negative feedback challenging.

6. Review Submission Form

The simplest and most straightforward way for customers to express their opinion is through a star rating system (typically ranging from 1 to 5 stars) accompanied by a comment section.

This method allows buyers to write a brief note about the product if they choose to do so. Such feedback forms are commonly seen, and they're unobtrusive — if a customer doesn't wish to continue interacting, they can easily close the form and resume their activities on the device.

There are also NPS and CES metrics that quickly provide quantitative feedback and help you check for the conversion.

NPS — Net promoter score is a way of measuring customer satisfaction.

CES — Customer Effort Score is a customer experience metric that measures the ease with which customers can use your product or service, resolve or find the information they need.

7. Surveys in Social Networks and Messengers

Surveys can vary in appearance, but they often come in the form of fast tests and quizzes. Social networks are an ideal platform for leaving reviews since users can not only post their feedback but also engage in dialogue with other customers. Sometimes, heated discussions on unrelated topics arise, which further fuels engagement.

Customers can leave reviews by following links shared from the company's main website. They decide which social network to use based on their personal preference.

With messengers, the process is even simpler. Users need only express a specific emotion toward a particular post, which takes no more than a second. Afterward, the post transforms into a mini-survey, clearly showing the product's reputation to every user.

The vast majority of respondents will be completing the survey from their phone, so it should load quickly and be easily adapted to the mobile format.

8. Chatbot

These chatbots, often used in Telegram channels, perform equally well compared to other tools and sometimes yield even better results. They're fast, easy to use, comfortable, and most importantly, operate within an internal resource, ensuring that reviews are published publicly only with your consent. You can seamlessly integrate quizzes into a company's Telegram via a chat bot and collect feedback automatically.

9. Advertising

We're not talking about billboards, business cards, or classified ads here. Influential bloggers with substantial followings are key players in promoting new products. Owners of popular channels may request not only compensation for advertising but also extended free usage of the product or gifts. This form of promotion is currently one of the most powerful, especially if you're introducing a new product or aiming to establish yourself as a reliable supplier of goods or services.

The primary hook that captures many potential buyers is the fact that the product is being promoted by an influencer. Bloggers can create realistic videos featuring the product, demonstrate its advantages, explain the economic benefits, and recommend purchases. Of course, you'll need to provide all necessary information for brand promotion. But subscribers trust their favorite blogger, making it hard to resist such reviews. Incidentally, under such posts, reviews and ratings accumulate exponentially. This kind of advertising can make your product recognizable and popular.

How to motivate customers to leave reviews?

• Constant support. No review should be left unanswered online. A manager's attention should be given to each review regardless of whether it is positive or negative.
• Bonuses and gifts for a review. This is an excellent way to engage those who want to return to you again but save some money or get a gift in the process.

• The quizzes have answer formats that are suitable for quick feedback: a comment field, a star rating, file uploads, and you can set up a 10-point NPS scale.

• Giveaways are a great idea to engage customers through intrigue. Registration, writing a post, publishing on their own account — the form of participation can vary, but it will definitely generate interest and keep both participants and spectators in pleasant suspense.
• Addressing by name is essential. If your external resource is capable of collecting enough information about your clients, it would be appropriate to specify when exactly the customer visited your store or office, what they purchased, or how many bonuses they have accumulated.
• Personalized feedback such as birthday greetings and offering a small gift will help you build a closer relationship with your client. Asking for reviews won't even be necessary; grateful customers will gladly thank you for the holiday present.

Method of Handling Negative Reviews

Negative reviews can vary depending on circumstances and can take different forms. Negative reviews can be constructive, offering genuine feedback, or unjustified, lacking clear grounds. There is also a risk of fake negative reviews, where competitors deliberately try to undermine and damage the company's reputation by expressing their biased opinions.

An important aspect is the ability to distinguish between types of negative reviews and to apply the appropriate approach for each.

Constructive Negative Reviews

This is the most useful and straightforward type of negative review to address. The customer shares real problems and difficulties they are experiencing with the company and points out the consequences of these issues. This provides the company with an opportunity to identify areas for improvement and enhance its business processes. Generally, such reviews are expressed in a calm tone, without aggression: the customer is genuinely interested in resolving the issue and is open to dialogue.

If you receive a constructive negative review, then do the following:

• Avoid discussing the issue in a public forum: suggest the customer switch to private messages.
• Clarify the details of the situation and offer possible solutions; at the end, thank them for their valuable feedback.
• Address the faults in the business processes that caused the problem: you could document the new experience as a case study.
• If possible, offer the customer a small gift in any form, thereby softening the negative impression and maintaining their trust.
• Respond publicly on the platform where the review was left, informing the audience how you resolved the customer's issue.

Unconstructive Negative Reviews

Unconstructive negative reviews are often based on emotions rather than facts. Since the problem is described vaguely, the company may have to spend additional time and resources uncovering the essence of the conflict.

If you receive an unconstructive negative review about your business or project:

• First, check whether the reviewer truly is a customer and review their recent actions. This will help you assess the validity of their review.
• Ask clarifying questions and try to uncover the details of the event.
• Attempt to steer the conversation towards a constructive direction. If this doesn't work, you can make a lighthearted joke or directly state that you tried to resolve the issue, but the reviewer was unwilling to engage in dialogue.

Trolling

When it comes to trolling, understanding the intentions of the author becomes nearly impossible. They may grossly distort facts or not provide any at all, and the issue they raise may not even exist. A troll deliberately provokes discussions to steer the conversation according to their desires: illogical and nonsensical, often including insults and offensive language.

The appropriate response to trolling:

• Don’t try to justify yourself or prove anything to the troll — it's useless.
• In some cases, such comments can simply be ignored: users know how to differentiate between trolling and real reviews, thus they often disregard trolling when making purchasing decisions.
• If possible, delete the comment or contact the administrators and ask them to do so.

Information Attack

An information attack is a deliberate effort to spread false or distorted information about a company with the intent to defame and destabilize it. Such reviews may be written on behalf of competitors, influential dissatisfied customers, or even governmental entities.

If an information attack occurs, then you should do:

• Regularly monitor reviews to identify potential threats in advance and prevent them.
• Prepare necessary data in advance that can help support the reputation of your business.

The primary method to combat the initial signs of an information attack is to remove negative comments and reviews from platforms where they may appear. If you can't manage the situation on your own, you should ask administrators to assist with this, additionally considering legal action or applying for legal de-indexing to remove outdated information about your brand from search engines like Yandex and Google.

Reviews are social proof that help other customers make decisions. Customer testimonials can be placed on Marquiz Pages. This is a new form of landing page within the Marquiz builder that completely functions as a website or landing page for a company. With Marquiz Pages, you can create pages yourself, without the help of programmers, and give them an aesthetically pleasing look without the participation of a designer.

‍