15 Best Free Quiz Funnel Examples & Templates
Quiz funnels have become a game-changer for ecommerce brands, blending customer engagement with actionable insights. These interactive tools entertain website visitors, while collecting valuable data, generating leads, and delivering personalized product recommendations. By turning casual visitors into informed buyers, quiz funnels bridge the gap between curiosity and conversion, and that’s why they can become an essential part of any marketing strategy. Keep reading to discover how quiz funnels work and how they can help you achieve your business goals.
What is a quiz funnel?
A quiz funnel is an interactive marketing tool that guides users through a series of questions and provides personalized results or recommendations. Much like a personality quiz, it engages users by offering insights about themselves — whether it’s finding the perfect skincare routine or the best travel destination. As users answer questions, their responses are used to segment them into specific categories, enabling businesses to tailor product suggestions and messaging.
Benefits of using quiz funnels
⭐️ Boost engagement and curiosity. Quizzes are inherently fun and interactive, sparking curiosity and encouraging users to participate. The element of surprise — what will my results be? — keeps them hooked from start to finish.
⭐️ Drive conversions and sales. Personalized recommendations based on quiz results create a seamless shopping experience, increasing the likelihood of purchases and repeat visits.
⭐️ Build trust and reduce uncertainty. By offering tailored suggestions, quizzes help customers feel confident in their choices, especially when they can’t physically interact with products.
⭐️ Deepen customer insights. Quiz funnels provide a lot of data about your audience’s preferences, pain points, and interests. This information can be used for highly targeted marketing and product recommendations.
⭐️ Generate leads. Quiz funnels are an effective way to grow your email list, enabling follow-up campaigns that nurture leads into loyal customers.
Quiz funnels aren’t just a trend — they’re a proven strategy to engage, inform, and convert your audience while delivering a memorable customer experience. Here’re some of our best quiz funnel templates you can add to your marketing strategy. To see all the available options, please visit our Template Gallery.
Top 15 quiz funnel examples & free templates
1. Lifestyle quiz
These quizzes are designed to guide users toward products or services that align with their lifestyle. People truly enjoy it, because they love to get personalized options based on their own preferences: travel destinations, dietary advice, hobbies they might find appealing, or courses they should take. By providing tailored insights, these quizzes not only engage users but also guide them toward relevant decisions, making them a practical and efficient tool for your marketing campaigns.
For example, the tour selection quiz template by Marquiz uses this approach to recommend travel destinations. After a few questions about user preferences and budget the quiz presents the results: a most suitable tour with a compelling picture, its current price, and a brief description of the benefits. The user is also prompted to leave contact details so as to claim a personal discount and get information about hot deals.
2. Beauty quiz
Beauty quizzes help users navigate the overwhelming world of personal care products. By asking questions about skin type, concerns, preferences, and goals, the quiz narrows down the options to suggest the most suitable options. The results may include an optimal skincare routine, a list of products, and some perks such as discounts or free samples.
For example, the hair care routine quiz template by Marquiz asks the user about the hair type, condition, and usage of styling tools, and after that generates a list of recommended hair products. To encourage action, the quiz offers a free sample of hair oil in exchange for contact details. You may use this template to create your own beauty quiz, tailoring it to your brand’s products and audience. This approach not only simplifies the shopping experience but also builds trust and loyalty.
3. Self-discovery quiz
Self-discovery quizzes are among the most favorite ones — and for good reason. Most people are curious about themselves and love new insights about their personality. By tapping into this innate desire, you can create quizzes that not only entertain your audience but also direct them to your products or services.
A great example is Marquiz’s traveler type quiz template. It’s designed to engage users by helping them identify their unique travel style, whether they’re adventure seekers, luxury lovers, or budget-conscious explorers. At the end, there’s an exciting incentive to complete the quiz: participants leave their contact info to unlock exclusive secret sales.
4. Product discovery quiz
Product discovery quizzes help users explore their options and find the perfect ones, thus simplifying complex buying decisions. For example, purchasing glasses can be overwhelming due to the variety of frame shapes, sizes, and styles available.
The glasses quiz template by Marquiz requests information about gender, style preferences, face shape and width to create personalized recommendations. At the end, the user gets a curated selection of frames that suit their face and style, and after leaving contact details they can also get extra perks — a free eye exam or a nice discount on eyeglasses.
5. Consultation quiz
Consultation quizzes can turn visitors into potential customers by helping them identify problems and offering a way out. These quizzes act as a bridge, guiding potential customers toward the right services or products based on their unique needs. For instance, you can embed such a quiz into your homepage to facilitate the often-daunting process of seeking professional help.
For example, Marquiz’s mental health support quiz template helps users find the right specialist by asking targeted questions. It starts by determining whether they need a psychologist or psychotherapist, whether the sessions are for personal or couples’ therapy, and what specific issues they want to address. It also considers their budget for each session. At the end, users are offered a perk — booking their first session at a discounted rate. This thoughtful, step-by-step process makes it easier for individuals to seek help while driving conversions for the service provider.
6. Diagnostic quiz
A diagnostic quiz provides users with a tailored assessment or “diagnosis” based on their responses to a series of questions. This type of quiz is incredibly versatile — it can help users determine eligibility for residential permit, book an appointment with the right specialist, or assess whether a product or service is the right fit for their needs.
For example, Marquiz’s self-perception test template helps users evaluate whether they’re in the right job by answering just seven quick questions. The quiz is designed to be simple yet insightful, offering users a clear understanding of their career alignment. As a bonus, participants are offered a free consultation with a top headhunter, and this perk motivates them to leave contact information.
7. Product recommendation quiz
Product recommendation quizzes are perfect for customers who have a general idea of what they need but require guidance to make the best choice. Whether they’re loyal to your brand or simply exploring a product category, these quizzes streamline decision-making, boost sales, and reduce cart abandonment in ecommerce.
Let’s take Marquiz’s humidifier selection quiz template as an example. In just two minutes, customers answer a few simple questions about their preferences, such as the size, type, and additional features like air purification or lighting. Based on their responses, they receive a curated list of humidifiers that match their needs and can be purchased immediately. This type of quiz not only minimizes drop-off rates but also drives conversions by making the shopping experience quick, personalized, and hassle-free.
8. Problem solving quiz
When your potential customers are struggling to find solutions to their challenges, a problem-solving quiz can be the perfect tool to guide them. You need to identify what specific problems your products address and craft questions that help users analyze their situation. Based on their answers, you can then suggest the most effective solution, making the process both helpful and engaging.
A great example of this is Marquiz’s quiz template called “How to get a beautiful tan without damaging your skin”. This quiz tackles a common concern — how to achieve a sun-kissed glow safely — by asking users a few simple questions about their skin type and sun exposure habits. At the end, participants receive personalized sunscreen recommendations that meet their needs. As a bonus, they’re offered a discount on their order and a complimentary beach bag. By combining education with incentives, problem-solving quizzes can effectively move prospects down the sales funnel, and your business can greatly benefit from it.
9. Gated offer quiz
A gated offer allows you to capture visitors’ attention and encourage them to complete the quiz by promising a tempting reward at the end. These quizzes build anticipation, leading users toward an exclusive offer — such as a discount, a free product, or a special service. To unlock the reward, participants are required to provide their contact information or complete additional steps, turning the quiz into a powerful lead-generation tool.
For example, Marquiz’s rate our service quiz template is a perfect illustration of this funnel. Customers are invited to answer a few quick questions about their dining experience. Once they complete the quiz, they’re offered a free dessert crafted by the chef as a thank-you. To claim the reward, users are prompted to provide their email address, allowing the restaurant to follow up with personalized offers and build a loyal customer base. It’s a win-win situation: users get a delightful perk, while businesses gain valuable leads to nurture through email marketing or retargeting campaigns.
10. Awareness quiz
If you’re deeply committed to a cause, an awareness quiz is a great way to inform and inspire your audience. Unlike regular articles or Facebook posts, quizzes engage participants and turn complex issues into interactive experiences. As a result, the learning process becomes more effective and memorable.
For example, Marquiz's awareness quiz template is a powerful way to inform parents about screen time and its effects on children. The quiz asks parents five thoughtful questions about their child’s gaming habits, helping them reflect on potential concerns. At the end, participants receive a coupon for a free consultation with a psychologist and a complimentary e-book titled “How to Communicate With Your Child.”
11. Cost calculator quiz
When it comes to complex projects — like home renovations, custom installations, or large-scale services — many people feel uncertain about the final cost. With so many variables at play, it’s easy to feel confused or hesitant to move forward. A cost calculator quiz simplifies this process by providing a personalized estimate based on measurements and the user’s specific needs. In exchange for their contact information, users gain clarity and confidence, while businesses generate qualified leads ready to take the next step.
For example, Marquiz’s cost calculator quiz template quiz is a perfect solution for homeowners exploring this type of project. By answering a few questions about their garage door preferences and requirements, users receive an instant quote. As an added incentive, they also get a free second remote control and a 10% discount on their order. This approach not only eliminates the guesswork but also motivates users to take action, benefiting both the customer and the business.
12. Engagement quiz
Engagement quizzes are all about fun and interaction. Whether it’s a fandom personality test or a trivia challenge, these quizzes are designed to be lighthearted, visually vibrant, and highly shareable. By combining humor, pop culture, and incentives, engagement quizzes can create buzz and foster a sense of community around your brand.
You can easily create your own engagement quiz using one of Marquiz’s templates and adapting it for your product or service. For example, the engagement quiz template is based on the iconic trilogy “The Lord of the Rings”. By answering five fun and whimsical questions with compelling visuals, users discover which character they embody — and as a bonus, they unlock three months of free streaming.
13. Lead generation quiz
Lead generation quizzes can significantly boost conversion rates, as they build trust and provide value before asking for any details. By placing the lead form after the questions but before revealing the results, you encourage users to share their contact information in exchange for personalized outcomes.
A great example of this quiz funnel is Marquiz’s lead generation quiz template. Users answer a few quick questions about their dietary preferences and goals, and at the end, they’re prompted to share their contact details to receive a customized meal plan. As a reward, they get 10% discount on their first order, free delivery, and access to the full menu. The quiz not only generates leads but also nurtures them by offering immediate value.
14. Instant gratification quiz
An instant gratification quiz is a variation of the gated offer quiz, designed to reward participants immediately after they finish answering the questions. The focus is on delivering quick, tangible value, which keeps users engaged and motivated throughout the experience.
A great example of this is Marquiz’s instant gratification quiz template. Users are invited to customize their ideal sushi set by selecting their favorite rolls and sides. Once they’ve built their perfect combo, they instantly receive a coupon for free delivery. This immediate reward not only enhances the user experience but also drives conversions by making the offer feel irresistible.
15. Motivational quiz
Sometimes, people need a little encouragement to take the first step toward their goals—whether it’s achieving a perfect smile, creating their dream home, or pursuing a personal passion. A motivational quiz taps into these aspirations by offering a compelling promise that resonates emotionally. By combining personalized recommendations with tangible rewards, these quizzes inspire users to move closer to their dreams with the help of your products or services.
For example, Marquiz’s motivational quiz template encourages users to prioritize their oral health. After answering a few simple questions, participants receive personalized oral care recommendations. As a bonus, they’re rewarded with a free R.O.C.S. toothpaste that remineralizes enamel. This approach delivers instant value while inspiring users to take meaningful steps towards their dream smile.
FAQ
Are quiz funnels effective?
Absolutely! Quiz funnels are a proven way to catch visitor’s attention and motivate them to make target actions. The interactive and entertaining nature of quizzes makes them highly engaging. Besides, users can share results on social media, which amplifies your reach. To sum up, quizzes are a valuable addition to any marketing strategy.
Which quiz-making tools are the best for creating quiz funnels?
The ideal software depends on your goals and preferences. For a seamless experience, look for platforms that offer intuitive design tools, customizable templates, and conversion-focused features. Some options even include AI-powered quiz builders to help you create quizzes quickly and efficiently.
What is a quiz template?
A quiz template is a pre-designed framework that facilitates the process of creating interactive quizzes. It includes placeholders for questions, answers, and results, allowing you to customize the content to fit your brand and goals. These templates save your time while ensuring your quiz is visually appealing, engaging, and optimized for conversions. Whether you’re creating a personality quiz, product recommendation quiz, or lead generation tool, templates provide a quick and professional starting point.
