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How to Get Janitorial Leads in Cleaning Services
Traditional marketing methods often feel like a shot in the dark — ads may get ignored, cold outreach can be frustrating, and standard lead forms don’t always convert. A quiz changes the game. It offers something valuable upfront: a quick, interactive experience that keeps potential clients engaged. They don’t passively browse your website, but actively participate, making it easier for you to connect with those who truly need your services. More engagement, more janitorial leads, and a seamless way to grow your business.
Why it works
Quiz makes choosing a cleaning service easier
People often don’t know where to start or how much the service should cost. A quiz removes the guesswork by asking a few simple questions about their facility, budget, and expectations. By the end, they receive a clear recommendation, making the decision feel effortless.
Quiz helps you focus on serious leads
Some people are just browsing, while others may not be the right fit for your services. A quiz helps identify those who are genuinely interested, so you don’t waste time on unqualified leads and focus on those who are more likely to book a service.
Quiz collects leads naturally
Most people hesitate to share their contact details upfront. A quiz draws users in with useful insights, such as recommendations for the best cleaning plan or cost calculations. By the time they reach the end, they are more comfortable and willing to provide their details. No pressure, just a natural next step.
How to Get Leads in Janitorial Niche with Marquiz
Turn website browsers into real potential clients with a quiz that naturally sorts out who's serious about hiring you. While they answer questions, you're gathering quality cleaning services leads and showing people exactly how your team can solve their problems. Here's how to create a quiz that brings in more qualified janitorial leads via Marquiz.
Think about what value your quiz will provide. Will it help users estimate cleaning costs, determine the right cleaning frequency, or find the best service package? A clear goal makes the quiz useful and increases engagement.
Think about what could be a simple first step for the user. What intermediate value can the quiz offer? For example: a personalized product selection or a consultation with a specialist.
Think about what value your quiz will provide. Will it help users estimate cleaning costs, determine the right cleaning frequency, or find the best service package? A clear goal makes the quiz useful and increases engagement.
Think about what could be a simple first step for the user. What intermediate value can the quiz offer? For example: a personalized product selection or a consultation with a specialist.
01
Choose the way for building the quiz
You have three ways to build your quiz:
All of these options are available in the Marquiz dashboard. Simply sign up here and start building!
02
Put together a Start Page, questions, result, and lead form
Here’s what your calculator can look like:
03
Integrate It with Your Tools
Easily integrate with your CRM, Google Analytics 4, and other marketing tools to track and manage incoming leads efficiently.
04
Embed the Quiz on Your Website
Place your quiz where visitors will see it. Choose from multiple display options:
- Button
- Banner
- Popup
- Embedded HTML block
- Floating widget
No coding required — each option comes with simple setup instructions.
05
Choose the Right Plan
Select a Marquiz subscription based on your expected lead volume. See pricing options here.
06
Track Performance & Optimize
Monitor how well your quiz converts visitors into leads — compare your metrics before and after launching the quiz.
07
Brief Your Sales Team
Make sure your team can see quiz responses so they can tailor their follow-ups. Knowing a lead’s answers helps them have more relevant conversations and makes it easier to turn inquiries into customers.
Marquiz Advantages
High-detailed prospects
Ask the right questions and uncover what your clients really want—no more vague, unqualified leads
Powerful analytics
See each step conversions of the lead form and control your hypothesis
Advanced logic
Customize user path to create an engaging and accurate experience
Custom Design
Present the quiz attractively to capture attention and match company's branding
Easy setup
Create powerful lead forms within minutes and get results fast
Easy white-label
Create a beautiful experience that your clients will love, no more annoying labels
Optimized for All Devices and Easy to Embed
Your quiz will look great on any device-mobile, tablet, or desktop-ensuring a seamless user experience wherever customers engage
5 Ways to Embed:
Button
Pop-up Banner
HTML Block
Pop-up Overlay
Widget
See Why Others Are Raving About Us
Over 80,000 entrepreneurs, marketers, and companies trust us
“Marquiz.io has proven to be an exceptional online tool, super simple to use yet so powerful in terms of increasing your conversion rates”
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.) G2
Springfield Properties
Real Estate Agency AE
Boyd Campbell
CEO & Founder TetraCloud Solutions Corp
Tim T.
Marketing and Advertising, Self-employed
“I've always cared about design, for me is super important. I found Marquiz quizzes amazing, easy to create and fun. It motivates people to finish the quiz”
Irene G.
Estrategia Email Marketing & Funnels Small-Business
(50 or fewer emp.)
(50 or fewer emp.)
Frequently Asked Questions
What kind of results can I expect from a janitorial lead quiz?
A quiz can boost engagement and generate more leads than traditional forms. It attracts people genuinely interested in your services, making follow-ups more effective and increasing conversions.
What if I need help creating a quiz for my cleaning service?
No worries! Marquiz support can help you create a quiz—whether you need a ready-made template or a custom design. Our team will make sure it fits your business and helps you attract the right clients.
Will a quiz work for people who aren’t actively searching for cleaning services?
Yes! A quiz can grab attention even from those who aren’t actively looking. Questions like "Is your office truly clean?" make people curious, helping you turn them into potential commercial cleaning leads for future follow-ups.
Can I A/B test my quiz to improve performance?
Absolutely! You can test different quiz titles, questions, and call-to-action buttons to see what gets the most leads. Small changes can make a big impact on your conversion rates.
Create Your First Quiz
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Up to 10 bonus leads for signing up
