10 Best Quiz Makers for Lead Generation 2025

Quizzes are a game-changer for lead generation—they engage and warm up potential customers, ensuring only high-quality leads enter your sales funnel. We’ve selected the best free and paid lead generation quiz makers based on features, ease of use, integrations, and pricing to boost your conversion and drive sales.

10 Best Lead Generation Quiz Makers 2025

The difference between mediocre and exceptional quiz makers lies in their ability to balance lead collection with a genuinely valuable user experience. A marketing quiz is a tool for dialogue with the user, and the quiz maker should have a set of options that will maximally engage and warm up the visitor into a lead.  These are our top picks of online quiz software solutions:

1. Marquiz

Marquiz delivers specialized lead generation quizzes with a user-friendly interface and exceptional loading speeds. The platform handles everything from simple questionnaires to complex setups with conditional logic and personalized feedback to engage users throughout the experience.

A marketing quiz in Marquiz is a powerful lead generation tool that anyone can put together without any programming knowledge. The intuitive design of the constructor helps you quickly create a quiz, connect the necessary integrations and start collecting leads today. With AI-powered quiz creation and numerous ready-to-use templates for personality tests, product recommendations, assessments, and lead generation, the platform makes quiz building effortless while offering extensive customization options — from multiple choice to short answers and rating scales.

The platform integrates with popular CRM systems and marketing tools while providing responsive design across all devices. Businesses can choose from various plans with features like custom branding and team collaboration — all designed to be accessible for marketers without technical expertise.

Pros:

• Fast loading times and responsive design
• Flexible design customization capabilities
• 13 types of questions
• 50+ ready-made templates
• AI-powered quiz structure generation in just three steps
• 150+ integration options with CRM, email, payment, and analytics platforms
• Built-in CRM system for lead management
• E-commerce functionality with in-quiz ordering and payment processing
• Unlimited quizzes on free plan
• Detailed analytics on paid plans
• Dedicated customer support service
• Free plan available

Cons:

• Limited customization in the lower-tier plans
• Some users report a learning curve with advanced features

Pricing:

• Free: $0/month (up to 10 leads/month)
• Start: $19/month (up to 30 leads/month)
• Plus: $39-$249/month (100–5,000 leads/month)

Free plan includes unlimited quiz creation with no trial period limitations — you only pay for captured leads.

2. LeadQuizzes

LeadQuizzes offers a conversion-focused approach to quiz-based marketing. Developed by a team with expertise in conversion rate optimization, its features aim to maximize both lead capture and quality.

The platform offers industry-specific templates based on real performance data, helping users predict completion and lead capture rates. It also includes A/B testing capabilities, allowing marketers to experiment with different question sequences, copy variations, and form placements to improve results.

For sales-driven teams, LeadQuizzes features a lead quality scoring system that evaluates response patterns and engagement levels. This helps prioritize outreach efforts toward higher-value prospects. The platform integrates primarily with sales and CRM tools, ensuring real-time data synchronization. While its interface is somewhat outdated, its reporting tools provide clear insights into lead performance and revenue impact, making it a practical choice for data-driven marketing teams.

Pros:

• Ready-made quiz templates
• A/B testing functionality
• Allows testing different elements “simultaneously”
• Deep CRM integrations and two-way data sync
• Detailed audience segmentation
• Customer support
• Clear ROI metrics for marketing teams

Cons:

• Interface can feel dated
• Limited design customization
• No free plan

Pricing:

• Startup: $9/month (100 responses)
• Standard: $37/month (2,500 responses)
• Pro: $74/month (5,000 responses)
• Premium: $186/month (15,000 responses)

There’s no free plan, but LeadQuizzes do offer a full-feature 14-day free trial.

3. Typeform

Typeform is a versatile platform that, while not exclusively designed for marketing, is frequently used for lead generation due to its user-focused design. It presents one question at a time, which helps keep users engaged and increases the chances of quiz completion. This clean, simple approach makes the experience feel smooth and engaging.

The platform supports multiple question types, including multiple choice, short answer, and ranking, allowing users to customize quizzes for different needs. Logic Jumps help personalize the experience by directing respondents down different paths based on their answers. Marketers can track campaign parameters using URL parameters, capturing data on how users arrive at quizzes. Typeform also integrates with CRMs and email marketing tools via Zapier, and its API enables further customization.

Pros:

• Beautiful, minimalist design
• Versatile question types
• Logic Jumps for personalized quiz paths
• URL parameter tracking for campaign insights
• API access for advanced integrations
• Free plan available

Cons:

• Not specifically designed for lead generation
• Limited branching logic in lower-tier plans
• Data privacy concerns

Pricing:

• Free: $0/month (10 responses/month)
• Basic: $29/month (100 responses/month)
• Plus: $59/month (1,000 responses/month)
• Business: $99/month (10,000 responses/month)
• Enterprise: Custom pricing

4. Involve.me

Involve.me helps businesses create interactive content such as quizzes, surveys, calculators, and forms. The platform features a no-code, drag-and-drop builder so you can design customized interactive experiences without any coding knowledge. This lets marketers create multistep lead generation flows — start with engaging quiz questions to attract cold traffic, move to calculators that show potential ROI, and end with personalized product recommendations while progressively collecting lead information.

Involve.me offers sophisticated conditional logic for complex branching scenarios that adapt to user responses in real-time. You can create a single quiz that delivers tailored experiences for different lead types to enhance personalization and engagement.

The platform also includes behavioral tracking to monitor user interaction patterns and identify high-intent signals. Marketing teams can distinguish between casual browsers and serious prospects based on engagement metrics like response time and answer changes.

Pros:

• Extensive template library
• No-code builder with advanced functionality
• Conditional logic for personalized quiz flows
• Multiple content types beyond quizzes
• Granular user tracking
• Behavioral tracking to identify high-intent leads
• Free plan available

Cons:

• Learning curve for advanced features
• Higher price point than some competitors

Pricing:

• Free: $0/month (100 submissions/month)
• Basic: $49/month (1,000 submissions/month)
• Pro: $99/month (5,000 submissions/month)
• Business: $199/month (15,000 submissions/month)
• Enterprise: Custom pricing

5. Woorise

Originally developed as a contest management system, Woorise now includes sophisticated quiz capabilities while maintaining its promotional roots. This benefits marketing teams who run time-sensitive campaigns for lead generation. The platform excels at creating urgency and shareability with built-in viral mechanics that encourage participants to refer others for additional entries or benefits — perfect for rapidly warming up cold prospects at scale.

The platform includes built-in referral programs, customizable entry methods, and leaderboard functions to incentivize participation. Marketers can integrate quizzes into broader promotional campaigns, using contest-style mechanics to increase reach. Specialized form fields, such as age verification and geographic restrictions, help brands ensure compliance while gathering relevant audience data.

While Woorise provides strong promotional features, its quiz capabilities are not as advanced as dedicated quiz platforms. The analytics tools could also be more detailed for in-depth campaign tracking. However, for brands looking to combine quizzes with viral marketing, it offers a unique solution.

Pros:

• Built-in social sharing and referral tools
• GDPR compliance features
• Mobile-responsive design
• Customizable entry and contest features
• All-in-one marketing platform

Cons:

• Doesn’t offer AI quiz generator
• Analytics could be more comprehensive
• Limited design customization
• No free plan, just 14-day free trial

Pricing:

• Basic: $29/month (1,000 entries/month)
• Grow: $49/month (20,000 entries/month)
• Pro: $99- $4249/month (10,000-1,000,00 entries/month)

By signing up for a free account you can try Pro plan for 14 days.

6. Interact

Interact understands the psychology behind effective lead generation quizzes. Founded by conversion optimization specialists, the platform treats quiz creation as a science, not just a creative task.

Its industry-specific templates are built for various marketing objectives, such as lead qualification, product matching, and customer segmentation. Each template includes best practices based on thousands of successful campaigns. The platform also offers A/B testing, allowing marketers to experiment with different question formats and placements to improve conversions.

Beyond lead collection, Interact provides advanced automation features. It integrates deeply with CRMs and email marketing tools, enabling marketers to segment leads based on responses and create highly targeted follow-up sequences. While its pricing is on the higher side, the platform’s focus on data-driven marketing makes it a strong choice for businesses looking for measurable lead generation results.

Pros:

• Marketing-focused quiz templates
• Detailed performance analytics
• A/B testing capabilities
• Advanced automation for personalized follow-ups
• Comprehensive integration options with CRM and email tools

Cons:

• Steeper pricing than some alternatives
• Can be overwhelming for beginners
• No free plan

Pricing:

• Lite: $39/month (500 email leads/month)
• Growth: $89/month (2,000 email leads/month)
• Pro: $209/month (8,000 email leads/month)

Each plan includes a 14-day free trial, allowing users to explore the platform's features before committing.

7. Outgrow

Outgrow serves as an all-in-one interactive content platform designed to generate and qualify leads, especially for B2B marketing. Beyond standard quizzes, it offers calculators, assessments, chatbots, polls, and recommendations — perfect for businesses with complex sales funnels. If your product needs explanation, Outgrow lets you showcase its value interactively to boost conversions compared to static landing pages or forms.

The platform includes ROI calculators and cost estimators, helping businesses showcase the value of their products or services. Instead of static quiz results, Outgrow presents insights using interactive charts and comparison tables, making data more digestible for decision-makers. Lead scoring features help prioritize high-intent users by analyzing quiz responses.

Outgrow’s pricing is on the higher end, especially for businesses that need advanced features. While its no-code builder is user-friendly for basic tasks, complex features like branching logic and custom formulas require some learning. However, for companies focused on B2B lead qualification, it offers robust tools.

Pros:

• Wide variety of content types
• Advanced branching logic
• Lead qualification scoring
• Detailed analytics and conversion tracking
• Interactive data visualization
• ROI calculators and cost estimators
• B2B-optimized features for complex sales funnels

Cons:

• Higher price compared to some competitors
• Complex setup for advanced features
• No free plan

Pricing:

• Freelancer: $22/month (250 leads/month)
• Freelancer Pro: $45/month (1,000 leads/month)
• Essentials: $115/month (7,500 leads/month)
• Business: $720/month (50,000 leads/month)
• Enterprise: Custom pricing

There is a 7-day free trial you can use before choosing a pricing plan.

8. ProProfs Quiz Maker

ProProfs Quiz Maker started as an educational tool but evolved into a business-friendly quiz platform. Unlike purely marketing-focused tools, ProProfs specializes in knowledge-based assessments. If your lead generation strategy involves educating prospects through quizzes, certification tests, or knowledge assessments, this platform is worth considering.

One of its standout features is a ready-made question bank with thousands of pre-written questions. This enables businesses to create quizzes quickly without writing content from scratch. Users can randomize questions and adjust difficulty levels to keep engagement high. ProProfs also includes a certification system, permitting companies to issue completion certificates—useful in industries like consulting, coaching, and finance.

However, the platform lacks some advanced marketing automation features, making it less suitable for complex lead nurturing workflows. Design customization is also somewhat limited compared to competitors, though it remains an affordable option for educational lead generation.

Pros:

• Simple, intuitive interface
• Extensive question bank for fast quiz creation
• Certification feature for professional audiences
• Affordable pricing
• Free plan available

Cons:

• Less marketing-focused than other platforms
• Restricted customization flexibility
• Limited integrations with marketing tools

Pricing:

• Free Plan: $0/month (12 questions, unlimited quizzes)
• Essentials: $39.99 per 100 active quiz takers/month (300 quiz takers)
• Business: $59.99 per 100 active quiz takers/month (500 quiz takers)
• Enterprise: Custom pricing

9. Riddle

Riddle serves as a go-to platform for media companies and publishers. It focuses on creating highly shareable content that spreads organically on social media — ideal for top-of-funnel lead generation when you need to reach as many people as possible rather than collect immediate conversions.

The platform offers full white-labeling and CSS customization, allowing businesses to create fully branded experiences. A custom events API tracks user interactions such as answer changes, hesitation patterns, and partial completions, which helps marketers refine lead qualification strategies. Built-in social sharing prompts encourage quiz participants to share results, increasing content reach.

While Riddle is strong in engagement-driven quizzes, it has limited CRM integrations, making lead management more challenging. The platform’s customization options can also be overwhelming for beginners. However, for brands focused on social sharing and audience engagement, Riddle is a solid choice.

Pros:

• 15+ quiz and poll formats
• White-label capabilities
• CSS customization for full branding control
• GDPR compliance built-in
• Custom events API

Cons:

• Limited CRM integrations
• Less intuitive for beginners

Pricing:

• Essential: $69/month (unlimited content creation, all content formats)
• Pro: $129/month (all Essential features + white-label branding, email customization)
• Business: $299/month (all Pro features + ad insertion, advanced tracking)
• Enterprise: from $799/month (custom user roles, Google Data Studio integration)

10. SnapApp

SnapApp is an interactive content platform built for enterprise marketing teams that need more than just a basic quiz maker. It offers a variety of formats, including assessments, calculators, and interactive videos, all designed to increase engagement and capture high-quality leads.

The platform integrates with CRM and marketing automation tools like HubSpot, Marketo, and Salesforce, allowing marketers to personalize quizzes and other content using existing customer data. It also includes workflow and compliance features, such as role-based permissions and approval processes, to help teams manage content across different departments. Detailed analytics track engagement, lead quality, and ROI, providing insights for optimization.

SnapApp is a high-end tool with a steep price tag, so it’s best suited for businesses with larger marketing budgets. It also requires time to learn, particularly for teams managing complex content workflows.

Pros:

• Diverse interactive content options
• User-friendly drag-and-drop interface
• CRM and marketing automation integrations
• Detailed analytics for performance tracking
• Role-based permissions and workflow management
• Role-based permissions and workflow management

Cons:

• Higher price point compared to some competitors
• Steeper learning curve for advanced features
• Complex content workflows may require additional training
• No free plan

Pricing:

• Starter: $1,650/month (2 users, 10 pieces of content)
• Basic: $2,400/month (5 users, 24 pieces of content)
• Professional: $3,600/month (10 users, unlimited content)
• Enterprise: Custom pricing available upon request

SnapApp does not offer a free plan; however, they do provide a free trial for users to explore their features before committing to a subscription.

How to Use Quizzes for Lead Generation

Quizzes are a great way to capture and warm up leads, but they need to be well-designed to attract the right audience. Here’s how to make them work for you:

• Pick a relevant offer – Choose a quiz theme that connects to your product or service to attract interested users.
• Write engaging questions – Keep them simple and thought-provoking, while subtly collecting useful lead info.
• Personalize the results – Offer tailored insights or recommendations to build trust and keep users engaged. This is made possible by using branching questions and providing results based on the user’s answers.
• Include a clear continuity of the offer – Make sure the offer on the start page flows seamlessly into the CTA on the contact form. This encourages users to take the next step, like submitting their email for full results or exclusive content.
• Make it visually appealing – Use clean design and graphics to keep users interested.
• Ensure mobile compatibility – A mobile-friendly quiz boosts participation.
• Integrate with email marketing – Automate follow-ups based on quiz results to nurture leads.
• Promote everywhere – Share on social media, via email, and on landing pages to maximize reach. You can also embed the quiz directly on your site or drive traffic straight to it to increase visibility and participation.
• Use conversion features – Add lead magnets, bonuses, or discounts to the quiz to encourage sign-ups.

Adding quizzes to your lead generation strategy can boost engagement and conversions. Here are some real-world examples of businesses that have done it successfully:

Marquiz: Boosting Sales of Online HR Courses in India and the USA

A company offering online HR training courses aimed to increase enrollments in both India and the USA. They implemented market-specific quizzes via Marquiz, featuring tailored imagery and personalized career development plans as lead magnets. Promoted through targeted social media ads, these quizzes achieved high completion rates and a conversion rate of nearly 36%, generating over 700 leads within three months.

Interact: 20,000 Leads with a Single Quiz

Leisa, an entrepreneur, implemented a quiz using Interact, promoted via Facebook ads. The campaign achieved over 20,000 quiz completions, each capturing an email address, highlighting the platform's effectiveness in engaging audiences and collecting leads.

FAQ

What's the difference between free and paid quiz makers for lead generation?

Free quiz makers offer limited features, basic designs, and restricted response collection, suitable for testing or small campaigns. Paid solutions like Marquiz, Typeform, and Involve.me provide advanced functionality including logic branching, custom branding, unlimited responses, detailed analytics, and marketing tool integrations. Pricing typically scales based on lead volume or feature requirements.

Can quiz makers integrate with my existing sales funnel?

Yes, quiz makers can integrate easily with your sales funnel. You can use quizzes to engage visitors on your website, warm up leads through ads, or reconnect with subscribers on social media and in email newsletters. This helps guide prospects through the funnel and keeps them engaged, leading to higher conversions.

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