30 AMAZING Market Research Software & Tools [2024]
Imagine launching a product without knowing who exactly your target audience is.
Imagine you have no information on the market, how it’s performing, and if there’s any profit at all to be made from your launch.
No one wants to be that person.
Here’s the most important thing we know about achieving success in today's competitive landscape: it's the crucial role market research software plays.
No matter what your company's size is, understanding your target audience, keeping tabs on your competitors, and staying informed about industry trends is the name of the game.
Undoubtedly, you want to make data-driven decisions and stay ahead of the curve.
And guess what?
This knowledge of utilizing market research software empowers you to do exactly that.
But okay, we get it: researching the market can sometimes seem overwhelming and time-consuming.
But fear not!
That's where the magic of market research software and tools comes in. These innovative solutions help you tackle common hurdles, optimize your research process, and deliver the invaluable insights you need to reach new heights.
It is time to level up your research skills, and we will be the divine hand that pulls you out of a potentially sticky situation and hurl you to the stars.
In this blog, we'll reveal 30 outstanding market research software that caters to diverse aspects of research, analysis, and reporting.
Each tool brings its unique mix of features and benefits to the table, allowing you to handpick the ones that perfectly match your goals and budget.
So, get ready to scale your business by harnessing the power of market research software.
Uncover the extraordinary resources just waiting to be tapped into, and unleash the potential of data-driven decision-making to skyrocket your business success!
In a hurry? On the way to a meeting?
Don’t worry; here’s a TL: DR of all the 30 market research software and tools mentioned in this blog:
1. Marquiz.io
Sometimes, an all-in-one package like this seems too good to be true.
But not in this case; Marquiz.io is a marketing platform and market research software that enables businesses to create and launch interactive quizzes, surveys, and forms to engage their audience, generate leads, and gather valuable data.
Leave traditional surveys in the dust!
💲 Pricing:
Start for free and start generating 70 leads immediately. Pay only when you are ready to launch. Flexible plans are available.
💪 Best Features:
✔️ Intuitive drag-and-drop builder for designing visually appealing quizzes, surveys, and forms without any coding knowledge.
✔️ Smart targeting and segmentation features to personalize content and increase engagement.
✔️ Integration with popular CRM, email marketing, and analytics tools for seamless data management and campaign tracking.
💡 Tips:
✏️ Use Marquiz.io's built-in templates and question types to create engaging quizzes that capture your audience's attention.
✏️ Optimize your quizzes for mobile devices to reach a wider audience and improve user experience.
✏️ Set up automated follow-up messages based on quiz results to nurture leads and convert them into customers.
2. SurveyMonkey
Gone are the days of just dishing out mindless forms and hoping you catch a lead. SurveyMonkey is a versatile online tool that allows users to create and distribute surveys, polls, and questionnaires and analyze the results to gain valuable insights for decision-making.
💲 Pricing:
Free plan available; paid plans start at $25/month.
💪 Best Features:
✔️ User-friendly interface for creating and customizing surveys, polls, and questionnaires with various question types and design options.
✔️ Robust analytics tools to analyze results, filter responses, and generate reports for data-driven insights.
✔️ Seamless integration with various third-party apps, such as Salesforce, Google Sheets, and Slack, to streamline workflows and data management.
💡 Tips:
✏️ Utilize the extensive library of templates and question bank to save time when creating surveys.
✏️ Personalize surveys with your branding and custom URLs to enhance user experience and improve response rates.
✏️ Monitor responses in real-time and set up email notifications to stay updated on survey progress.
3. Qualtrics
Data analysis is going to be your best friend when it comes to utilizing market research software. Fortunately, Qualtrics is a comprehensive research suite designed to help users create surveys, collect data, analyze responses, and report findings for informed decision-making and improved business outcomes.
💲 Pricing:
Contact Qualtrics for custom pricing; Survey software is free.
💪 Best Features:
✔️ Advanced survey design capabilities, including logic branching, randomization, and question piping for more targeted and relevant surveys.
✔️ In-depth data analysis tools, such as text analytics, cross-tabulation, and regression, for uncovering patterns and trends in survey responses.
✔️ Integration with Salesforce, Tableau, and other data visualization and CRM tools for seamless data management and analysis.
💡 Tips:
✏️ Utilize Qualtrics' reporting and visualization features to communicate survey findings effectively to stakeholders and decision-makers.
4. Typeform
Bored respondents giving you low-quality survey data is the fastest way to lose your leads. But fear not! Typeform puts the fun back into forms. This innovative tool breathes life into your surveys with its conversational interface, making respondents feel like they're having a chat rather than answering tedious questions.
💲 Pricing:
Free plan available, paid plans start at $25/month
💪 Best Features:
✔️ Unique conversational interface and design customization options for creating engaging, eye-catching surveys and forms.
✔️ Conditional logic and question branching capabilities for personalized and relevant respondent experiences.
✔️ Integration with popular tools like Google Sheets, Mailchimp, and Zapier for smooth data management and automation.
💡 Tips:
✏️ Use conditional logic to lead respondents on a tailored question adventure, increasing engagement and completion rates.
✏️ Keep an eye on survey performance with Typeform's real-time analytics dashboard and tweak as needed to get those response rates soaring.
5. QuestionPro
Tired of outdated market research methods? Give your research a fresh makeover with QuestionPro! This powerful survey software is designed to collect feedback, measure customer satisfaction, and conduct market research across various industries and sectors like a pro.
💲 Pricing:
Contact QuestionPro for custom pricing.
💪 Best Features:
✔️ Comprehensive question library and survey templates for creating professional and targeted surveys in a snap.
✔️ Advanced analytics and reporting tools, including text analysis, data segmentation, and trend tracking, for deriving actionable insights from survey data.
✔️ Mobile app for offline data collection and real-time response monitoring on the go.
💡 Tips:
✏️ Utilize QuestionPro's wide range of question types and survey logic features to create dynamic and relevant surveys.
6. Alchemer (Formerly SurveyGizmo)
SurveyMonkey and Qualtrics feeling a bit stale? Enter Alchemer, the online survey software that's here to shake things up for businesses, nonprofits, and government organizations. Gather feedback, conduct research, and inform decision-making with style!
💲 Pricing:
Limited free surveys, Licenses start from $55/month; Contact Alchemer for Enterprise options.
💪 Best Features:
✔️ Intuitive survey builder with drag-and-drop functionality, advanced question types, and customizable design options.
✔️ Robust data analysis and reporting features, such as data filtering, cross-tabulation, and data visualization, for deriving insights from survey responses.
✔️ Integration with popular CRM, marketing automation, and data visualization tools, including Salesforce, Hubspot, and Tableau.
💡 Tips:
✏️ Use Alchemer’s templates and question library to craft surveys perfectly tailored to your industry and research objectives.
✏️ Set up automated email reminders and thank-you messages to encourage survey completion and show appreciation for respondents' time.
7. Google Forms
In the world of market research software and survey tools, Google Forms is like that trusty wrench you can't live without. As a free online survey tool, it enables users to create custom surveys, collect responses, and analyze data seamlessly with Google Sheets.
💲 Pricing:
Free
💪 Best Features:
✔️ Simple and user-friendly interface for creating surveys with a variety of question types and design options.
✔️ Real-time response tracking and automatic data organization in Google Sheets for easy analysis and visualization.
✔️ Integration with other Google Workspace tools, such as Google Drive, Gmail, and Google Calendar, for streamlined workflows.
💡 Tips:
✏️ Share your survey with collaborators for real-time editing, review, and feedback – teamwork makes the dream work!
8. Zoho Survey
When simplicity meets great value, you get Zoho Survey. This online survey software is designed to collect feedback, measure customer satisfaction, and analyze data in real-time, making informed decision-making a breeze.
💲 Pricing:
Free plan available, paid plans start at $25/month.
💪 Best Features:
✔️ Intuitive drag-and-drop survey builder with a range of question types, templates, and design customization options.
✔️ In-depth analytics and reporting features, including response trends, cross-tabulation, and data segmentation, for deriving actionable insights.
✔️ Seamless integration with Zoho CRM, Zoho Campaigns, and other Zoho apps for centralized data management and efficient workflows.
💡 Tips:
✏️ Set up email notifications and response quotas to manage survey progress and ensure timely data collection.
9. QuickTapSurvey
Internet connectivity issues cramping your survey style? QuickTapSurvey has your back. This offline survey and market research software enable users to collect data, and capture leads through mobile devices, kiosks, and tablets without an internet connection. Survey data collection: now unstoppable!
💲 Pricing:
Free plan available, paid plans start at $41/month.
💪 Best Features:
✔️ Offline data collection capabilities for conducting research surveys in remote locations or areas with limited internet access.
✔️ Mobile-optimized survey design and user experience for increased response rates and data accuracy.
✔️ Automatic data synchronization when connected to the internet for real-time response tracking and analysis.
💡 Tips:
✏️ Use the platform's kiosk mode feature to turn tablets and other devices into self-service survey stations for events, conferences, or retail locations.
10. SmartSurvey
An easy-to-learn and effective online survey software is a really powerful tool in the arsenal of market research software. SmartSurvey's got you covered. This software allows users to create, distribute, and analyze surveys and forms for various market research purposes without breaking a sweat.
💲 Pricing:
Free plan available, paid plans start at $37/month.
💪 Best Features:
✔️ Easy-to-use survey builder with a range of question types, templates, and design customization options.
✔️ Comprehensive analytics and reporting tools, including data segmentation, trend analysis, and data visualization, for gaining valuable insights from survey responses.
✔️ Integration with popular CRM, marketing automation, and analytics tools, such as Salesforce, Google Analytics, and Mailchimp.
💡 Tips:
✏️ Make use of SmartSurvey's question logic and branching features to create personalized and relevant survey experiences for respondents.
✏️ Leverage the platform's built-in audience targeting and panel management tools for more efficient data collection and respondent recruitment.
11. OptinMonster
Ready to crank up the conversions? OptinMonster is a conversion optimization software that enables users to create high-converting forms and popups to generate leads, increase subscribers, and drive sales. Time to unleash your inner marketing monster!
💲 Pricing:
Plans start at $19/month (currently on discount at $9/month).
💪 Best Features:
✔️ Drag-and-drop form builder with a variety of templates, design elements, and customization options for creating visually appealing forms and popups.
✔️ Advanced targeting and personalization features to display the right message to the right audience at the right time.
💡 Tips:
✏️ Use OptinMonster's exit-intent technology to capture visitors' attention before they leave your website and increase conversion rates.
12. Crazy Egg
It’s time to crack the code on user behavior. Crazy Egg is a heatmap and click-tracking software that helps users understand user behavior, identify areas of improvement, and optimize website design for better engagement and conversion.
💲 Pricing:
Free trial available, paid plans start at $29/month.
💪 Best Features:
✔️ Heatmaps, scroll maps, and click maps to visualize user behavior and interactions on your website.
✔️ A/B testing and content editing tools for optimizing website design, layout, and content based on user insights.
✔️ Easy integration with popular website platforms and market research software, such as WordPress, Shopify, and Wix, for seamless implementation and analysis.
💡 Tips:
✏️ Analyze Crazy Egg's heatmaps and click maps to identify areas of your website that are attracting user attention and those that are being overlooked.
13. Hotjar
Need to turn up the heat on your website's performance? Hotjar is an all-in-one analytics and feedback tool that enables users to understand user behavior, identify areas for improvement, and boost website conversion rates. Get ready to sizzle with data-driven insights!
💲 Pricing:
Free plan available, paid plans start at $32/month.
💪 Best Features:
✔️ Comprehensive suite of user behavior visualization tools, including heatmaps, scroll maps, and session recordings.
✔️ On-site feedback widgets and surveys to collect qualitative data directly from website visitors.
✔️ Easy integration with popular website platforms and analytics tools, such as Google Analytics, WordPress, and Shopify.
💡 Tips:
✏️ Use Hotjar's session recordings to gain a deeper understanding of user interactions, pain points, and potential obstacles in the user journey.
14. Mixpanel
Visualizing your data is super important, and Mixpanel helps you accomplish it! Mixpanel is a product analytics software that helps users track user behavior, measure engagement and retention, and improve product development based on data-driven insights.
💲 Pricing:
Free plan available, paid plans vary based on features, starts at $20
💪 Best Features:
✔️ Advanced event tracking and user behavior analysis for understanding user interactions with your product or application.
✔️ Cohort analysis, funnel visualization, and retention reports to measure and optimize user engagement and retention over time.
✔️ Integration with popular tools and platforms, such as Google Analytics, Firebase, and Slack, for seamless data management and collaboration.
💡Tips:
✏️ Use Mixpanel's cohort analysis and funnel visualization features to understand user segments and conversion bottlenecks in the user journey.
15. Google Analytics
Though completely free, Google Analytics holds up really well in today’s market. It is a free web analytics tool that allows users to track website traffic, user behavior, and demographics for informed decision-making and optimization.
💲 Pricing:
Free.
💪 Best Features:
✔️ Comprehensive website traffic and user behavior data, including page views, bounce rate, session duration, and user demographics.
✔️ Customizable dashboards, reports, and data visualization tools for in-depth analysis and actionable insights.
✔️Integration with other Google Workspace tools and popular platforms, such as Google Ads, Google Search Console, and Google Data Studio.
💡 Tips:
✏️ Use the platform's advanced segmentation and filtering features to gain a deeper understanding of specific user groups and their behavior.
16. Kissmetrics
Pretty much a full-blown alternative to Google Analytics, Kissmetrics is an analytics and customer engagement software that helps users understand user behavior, track customer journeys, and increase conversions across multiple channels.
💲 Pricing:
Free trial, plans start at $299/month (billed annually)
💪 Best Features:
✔️ Comprehensive user behavior tracking and analysis, including event tracking, user cohorts, and conversion funnels.
✔️ Automated customer engagement campaigns, such as email and in-app messaging, based on user behavior and segmentation.
✔️ Integration with popular tools and other market research software, including Shopify, WooCommerce, and Salesforce, for seamless data management and collaboration.
💡 Tips:
✏️ Set up key performance indicators (KPIs) and goals within Kissmetrics to measure the success of your marketing and user engagement efforts.
17. SimilarWeb
Tracking website traffic is super important when it comes to figuring out your competitors. SimilarWeb is a competitive intelligence tool that enables users to gain insights into website traffic, user behavior, and online marketing strategies for informed decision-making and benchmarking.
💲 Pricing:
Contact SimilarWeb for custom quota and pricing.
💪 Best Features:
✔️ In-depth website traffic and engagement data, including traffic sources, demographics, and device usage.
✔️ Analysis of competitors' online marketing strategies, such as paid advertising, organic search, and social media.
✔️ Industry and market research capabilities for identifying trends, opportunities, and best practices.
💡 Tips:
✏️ Stay informed about emerging trends and market dynamics by monitoring industry reports and data within SimilarWeb.
18. SEMrush
This is a popular market research software that flourishes when it comes to more creative and general articles. SEMrush is an SEO and marketing analytics tool that helps users understand website traffic, keyword rankings, and backlinks to improve search engine visibility and drive organic traffic.
💲 Pricing:
Free trial, plans start at $119.95/month.
💪 Best Features:
✔️ Comprehensive SEO analysis, including keyword research, backlink analysis, and site audit tools.
✔️ Competitive intelligence and benchmarking features for understanding competitors' SEO and PPC strategies.
✔️ Integration with popular tools and platforms, such as Google Analytics, Google Search Console, and Trello, for seamless data management and collaboration.
💡 Tips:
✏️ Use SEMrush's keyword research tools to identify high-traffic, low-competition keywords for your content and SEO strategy.
19. Ahrefs
This one is pretty well known in the industry. Ahrefs is an SEO and content marketing tool that helps users research keywords, analyze backlinks, and track rankings to improve search engine visibility and drive organic traffic.
💲 Pricing:
Plans start at $99/month
💪 Best Features:
✔️ Comprehensive keyword research, backlink analysis, and site audit tools for optimizing your SEO strategy.
✔️ Content explorer and topic research features for discovering popular content ideas and trends in your niche.
✔️ Rank tracking and competitor analysis capabilities for monitoring your website's search performance and benchmarking against competitors.
💡 Tips:
✏️ Leverage the platform's site audit feature to uncover technical SEO issues that may be impacting your website's search engine rankings.
20. BuzzSumo
If you have your niche all geared up, this is the market research software that makes sense. BuzzSumo is a content marketing tool that enables users to research and analyze social media trends, discover popular content, and identify influencers in their niche.
💲 Pricing:
Plans start at $120/month.
💪 Best Features:
✔️ Content discovery and analysis features for identifying popular content, trends, and topics in your industry.
✔️Influencer research and outreach tools for connecting with industry experts and amplifying your content reach.
✔️ Social media monitoring and analytics capabilities for tracking content performance and audience engagement.
💡 Tips:
✏️ Use BuzzSumo to discover high-performing content in your niche and generate ideas for your own content marketing efforts.
21. Brandwatch
Brandwatch is a social listening and analytics tool that enables users to monitor online conversations, manage stakeholders and crises, and track competitors for informed decision-making and reputation management.
💲 Pricing:
Custom pricing based on needs; contact Brandwatch.
💪 Best Features:
✔️ Comprehensive social listening capabilities across multiple platforms and languages for monitoring brand mentions, stakeholders, and crisis management.
✔️ Advanced analytics and data visualization features for deriving actionable insights from social data.
✔️ Competitive intelligence and benchmarking tools for tracking competitors' social media performance and strategies.
💡 Tips:
✏️ Make the most of Brandwatch’s collaborative workflow; it will help you save a lot of time.
22. Mention
Imagine a market research software that connects on a deeper level with it’s audience. Mention is a social media monitoring tool that helps users track trending topics, analyze sentiment, and engage with customers across various platforms, most notably Twitter.
💲 Pricing:
Plans start at $41/month
💪 Best Features:
✔️ Real-time social media monitoring for tracking brand mentions, sentiment, and engagement across multiple platforms.
✔️ Comprehensive analytics and reporting features for measuring social media performance and deriving actionable insights.
✔️ Integration with popular tools and platforms, such as Hootsuite, Buffer, and Slack, for seamless collaboration and workflow management.
💡 Tips:
✏️ Use the platform's analytics and reporting features to measure the success of your social media efforts and identify areas for improvement.
23. Hootsuite
Smartly scheduling social media will help you cut down on unnecessary clutter. Hootsuite enables users to schedule and publish content, monitor brand mentions, and analyze social media performance across various platforms.
💲 Pricing:
Free trial; plans start at $99/month
💪 Best Features:
✔️ Centralized social media management dashboard for scheduling, publishing, and tracking content across multiple platforms.
✔️ Social listening and monitoring capabilities for staying informed about brand mentions, sentiment, and customer inquiries.
✔️ Comprehensive analytics and reporting features for measuring social media performance and deriving actionable insights.
💡 Tips:
✏️ Use Hootsuite's scheduling and publishing features to plan and execute a consistent social media content calendar.
24. Sprout Social
The game is in the name; Sprout Social is a really powerful social media management and analytics tool that helps users publish, monitor, and analyze social media campaigns across various platforms. Sprout Social helps you achieve exactly that; sprouting your socials.
💲 Pricing:
Free trial; plans start at $249/month
💪 Best Features:
✔️ Unified social media management dashboard for scheduling, publishing, and tracking content across multiple platforms.
✔️ Advanced social listening and monitoring capabilities for tracking brand mentions, sentiment, and customer inquiries.
✔️ Comprehensive analytics and reporting features for measuring social media performance and deriving actionable insights.
💡 Tips:
✏️ Utilize Sprout Social's scheduling and publishing features to maintain a consistent social media presence and engage your audience effectively.
✏️ Leverage the platform's social listening and monitoring tools to stay informed about critical brand mentions and customer inquiries.
✏️ Use Sprout Social's analytics and reporting features to measure the success of your social media efforts and identify areas for improvement.
25. Talkwalker
Talkwalker is a social media analytics tool that helps users monitor online conversations, track sentiment, and measure social media ROI across various platforms.
💲 Pricing:
Custom pricing based on needs; contact Talkwalker.
💪 Best Features:
✔️ Comprehensive social listening and monitoring capabilities for tracking brand mentions, sentiment, and engagement across multiple platforms and languages.
✔️ Advanced analytics and data visualization features for deriving actionable insights from social data.
✔️ Competitive intelligence and benchmarking tools for tracking competitors' social media performance and strategies.
💡 Tips:
✏️ Monitor your competitors' social media performance and strategies within Talkwalker to inform your own social media and marketing efforts.
26. Pipedrive
Sell simply. Pipedrive is a CRM software that helps users manage sales pipelines, track leads and deals, and automate sales tasks for improved efficiency and revenue growth.
💲 Pricing:
Free trial, plans start at $9.90/month
💪 Best Features:
✔️ Visual sales pipeline management for tracking deals and identifying bottlenecks in the sales process.
✔️ Customizable activity reminders and automation features for streamlining sales tasks and ensuring timely follow-ups.
✔️ Integration with popular tools and platforms, such as Google Workspace, Mailchimp, and Zapier, for seamless data management and collaboration.
💡 Tips:
✏️ Monitor your sales performance and team activities within Pipedrive to identify trends, insights, and areas for improvement.
27. Hubspot
Here’s yet another all-in-one package for you. Hubspot is a comprehensive marketing, sales, and customer service software that helps businesses attract, engage, and delight customers across various channels.
💲 Pricing:
Free plans are available; paid plans vary based on features and needs; paid Starter plan starts from $18/month.
💪 Best Features:
✔️ All-in-one market research software for managing marketing, sales, and customer service efforts, including email marketing, SEO, CRM, and more.
✔️ Comprehensive analytics and reporting features for measuring performance and deriving actionable insights.
✔️ Integration with popular tools and platforms, such as Salesforce, Google Workspace, and WordPress, for seamless data management and collaboration.
💡 Tips:
✏️ Utilize Hubspot's wide range of marketing, sales, and customer service features to streamline your business processes and drive revenue growth.
28. Salesforce
Personalization is key, and Salesforce has mastered it. Salesforce is a cloud-based CRM market research software that enables businesses to manage customer relationships, sales pipelines, and marketing campaigns for improved efficiency and revenue growth.
💲 Pricing:
Free trial, various plans available, Small Businesses Essentials plan starts from $25/month
💪 Best Features:
✔️ Comprehensive CRM capabilities for managing customer relationships, tracking leads and deals, and automating sales tasks.
✔️ Robust marketing automation features, including email marketing, lead nurturing, and campaign management.
✔️ Integration with popular tools and platforms, such as Google Workspace, Mailchimp, and Slack, for seamless data management and collaboration.
💡 Tips:
✏️ Leverage Salesforce's extensive ecosystem of integrations, apps, and resources to optimize your use of the platform and stay informed about industry best practices.
29. Mailchimp
Considered a hotshot in the industry, Mailchimp is an email marketing software that enables users to design, send, and track email campaigns and automate email workflows for improved engagement and conversion rates.
💲 Pricing:
Free plan available, paid plans start at $13/month (first month free).
💪 Best Features:
✔️ Intuitive email design and template tools for creating professional and engaging email campaigns.
✔️ Comprehensive email analytics and reporting features for tracking campaign performance and deriving actionable insights.
✔️ Advanced automation and personalization capabilities, including triggered emails, segmentation, and dynamic content.
💡 Tips:
✏️ Leverage the platform's advanced automation and personalization features to deliver targeted and timely email content to your subscribers.
30. Google Trends
Bet you’ve heard of this one before. Google Trends is a free online tool that enables users to analyze search trends and discover popular topics and keywords in various industries and niches.
💲 Pricing:
Free
💪 Best Features:
✔️ Analyze search trends and popularity of keywords over time and across different regions.
✔️ Compare the search volume of multiple keywords or topics to identify patterns and opportunities.
✔️ Discover emerging trends, seasonal patterns, and popular topics in various industries and niches.
💡 Tips:
✏️ Use Google Trends to identify high-performing keywords and topics for your content marketing, SEO, and PPC efforts.
✏️ Monitor search trends and seasonal patterns to inform your marketing strategy and stay ahead of the competition.
Conclusion
So there you have it, the 30 most effective market research software & tools in 2024.
But don’t let this end here.
Make sure to utilize and leverage the power of these tools to scale your business and chart high-quality market research.
To access hundreds of customizable templates, produce stunning quizzes, and chart crucial market research data, head over to marquiz.io today!
